Technology
is responsible for so many of the advances that have occurred in society and
while we may not fully grasp all that technology has done to elevate us in the
business world. If we look closely though, we will see the small changes
as well as the glaringly obvious changes that have taken place. One of
the changes that I think is important to explore is the creation of jobs,
because technology is responsible for creating a completely new world of
careers that we can choose from. One position in particular I would like
to focus on is that of the relationship manager. This person is
responsible for connecting the many different departments of the company but
they are also integral in connecting with the consumer.
According
to Joanne Cummings, the role of relationship manager, who is responsible for
connecting the business with technology (2001), this might seem unimportant but
in reality, a position such as this one is needed in the business and more
specifically in the communication sector. Having a relationship manager
who understands the importance of technology for the survival of a company is
key to moving a company into the 21st century. A relationship manager is
responsible for ensuring that they have the latest technology for their
business as well as helping to usher them into the e-business realm (Cummings,
J. 2001). Aside from this important task a relationship manager is needed
to help the IT department understand the ultimate goal of the company and onto
the same page. Essentially every company needs a relationship manager who
can help facilitate between the many different departments that companies are
comprised of. Of course, the role of relationship manager goes one step
further and they are needed in order to build a relationship with consumers.
They are responsible for creating lasting connections with consumers,
which will create returning customers. "Interactions
between businesses and their key stakeholders are increasingly helping to shape
businesses and their respective value propositions" (Crawford, M. 2014),
this has become successful because of the creation of the facilitator role. Without
such a position, customer retention would be minuscule and companies would
have a difficult time incorporating technology into their day-to-day operations.
In order to succeed companies need to have relationship managers who not
only understand how business works but also how technology works and how important
it has become today.
The infographic below details the importance of a relationship manager to a business' overall success.
Finally, The link below will take you to a video where Faisal Hoque discusses how information technology should no longer refer to company IT departments. Instead they should be referred to as business technology departments because they have become intrinsically linked. It is impossible to conduct business without considering technology and I think in order to create such a link one needs to have a strong management department that includes a relationship manager who can connect all of the individual links together.
Business technology convergence changes the way IT thinks about IT
Crawford, M. (2014). Co-Creation and relationship marketing improve your business? Retrieved from: http://www.steamfeed.com/
Cummings, J. (2001). Key communicators. Network
World, 18(16), 60. Retrieved from http://ezproxy.snhu.edu
(2011). Business technology convergence changes the way IT thinks about IT. Retrieved from: http://searchcio.techtarget.com
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